TheONbutton Durham Computer Services

Remote IT Support and Computer & Technology Help in Durham, Chapel Hill and Raleigh NC

AMD has a Vision for Main Street

AMD VisionApparently there are some people who get confused by computery numbers. Not you of course but they’re out there somewhere according to AMD, and said company is on a mission to ameliorate said situation.

So instead of Athlons and Turions, look for your next AMD computer to have a Vision, or at least a Vision logo denoting the relative capability of the computer. From what we know currently there will be a graduating scale of four levels, starting with just Vision, passing through Vision Premium and Vision Ultimate all the way to Vision Black…er, because something can be better than “ultimate” these days.

So I’m assuming that means you’ll be able to get Windows 7 Ultimate on Vision Premium and Windows 7 Premium on Vision Ultimate; you can see where this is going.

To be fair, I can appreciate the value of this for some consumers and it makes it easier to train store staff as well. But if average consumers can weigh up a 300hp 4.0 liter engine against a 120hp 1.5 when buying a car, I’m sure that a little marketing wizardry can teach them about computer horsepower as well.

Hopefully this will go away in a year or so…unless AMD fades away into obscurity sooner as a result of the ground it lost to Intel in the netbook and ultra-low-voltage laptop markets.

Having said that, AMD just announced it’s new thin ‘n light processors to keep Intel on it’s toes so here’s hoping this two horse race has plenty more distance to run. Remember competition drives innovation and feature development, which is great for consumers. You only have to look at the camera-less iPod Touch for proof of that.

Neil Berman


Sep 11, 2009 Posted by | Analysis, Computing, Guides, Hardware, News, Rants | , , , , , | Leave a comment


%d bloggers like this: