TheONbutton Durham Computer Services

Remote IT Support and Computer & Technology Help in Durham, Chapel Hill and Raleigh NC

The lines of CES reflect Main Street’s new found love of gadgets

…and I’m not talking about the ones on my face, which have practically doubled today. Press Day at CES is a frantic run from venue to venue, line to line, coffee to coffee. Every year I swear to skip this day long rush hour next year and each year I rejoin the throngs.

I’m currently waiting for Steve Ballmer’s Microsoft keynote to start at the Hilton Center. It’s still two hours before the event, but there are a few hundred people here already. It seemed like there were a few thousand at Samsung’s event today by the time they shut the doors on the remaining liners citing fire codes.

I’ve been to the last four CES shows and I’m sure this year’s is by far the busiest, at least from a media coverage point of view. The volume of press releases for new products has been colossal and shows no sign of letting up, as you can grasp by stopping by a site like Engadget. Everything from the predictable tablet releases to the bizarre iGrill Bluetooth cooking thermometer has been announced this week. To give you an idea of the volume, I’ve been seeing around ten press releases an hour this week. That is huge.

This intensity is reflected in the amount of people covering CES and the inevitable lines to attend every event. For gadget enthusiasts this is great news. Media representatives are here in droves because Main Street has entered a love affair with gadgets.

The geeks of the 80s suffered, their younger siblings of the 90s were on the fringe, their kids of the Naughties made this stuff cool and any gadget abstainers in 2011 fear falling into the disconnected abyss.

Parents have smartphones, not just to be cool anymore but because Google Maps, Facebook and email have now become part of their own generation’s experience. Seniors homes have a Wii to help people stay active, and young kids wanted the iPad above any other piece of consumer electronics for the Holidays.

The lines of CES are there because Main Street has developed an insatiable thirst for gadgets. Tomorrow when the show floor opens, it will be drinks all round.

Neil Berman

Advertisements

Jan 5, 2011 - Posted by | Analysis, CES | , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: