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Holiday 2010 gadget gift trends

Gary Shapiro

Gary Shapiro, President and CEO of the CEA

At today’s CES Unveiled event in New York City hosted by Gary Shapiro, the Consumer Electronics Association gave us its view of this year’s upcoming holiday gift trends. So if you’re planning to buy a gadget gift for someone and you want to know what’s going to be hot this year, read on…

The percentage of consumers planning to buy gadget gifts is up marginally, although overall holiday spending is not yet projected to be back at 2007 levels yet.

A new laptop is the most wanted gift on adult gift lists this year. The iPad is the number two most wanted gift and eReaders sit at number three. Consumers are planning to spend $232 each on average on gadget gifts, so I guess some receivers might end up with their third choice.

For the second year running the CEA expects video games consoles to be the most purchased CE holiday gift.

70% of gift buyers are planning to look at gadget products even if not planning to buy one, compared to 66% in 2009. I guess that means we just love being around gadgets, even if we’re not buying them!

Black Friday is increasing in coverage and spanning throughout November, and some ads and events already happened in October.  The event is also becoming international, with events noted in Brazil and Israel.

Bundling is going crazy with uber bundles and varied assortments. This will be the year to get a good deal on replacing all the TVs in your home in one shot.

Verdine White

Verdine White of Earth, Wind & Fire

The CEA’s 50% rule: New technology moves half its volume in the holiday season. CEA reckons 3D TVs, tablets and Microsoft’s Xbox Kinect could be well positioned for this. If this rule end up applying to iPad then that could push full year iPad sales towards 10 million units.

The CEA estimates that around eighty tablets will be launching in the next nine months and fifty tablets will be on show at CES in January. We fear only around ten of those will actually be decent.

Earth Wind and Fire is doing the CES party this year.  Sweet.  Verdine White was on hand after the announcement.

Neil Berman

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Nov 9, 2010 - Posted by | Analysis, CES | , ,

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