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MacBook Air to become the norm?

This time around the rumor mill was on the money, predicting an 11.6 inch addition to the MacBook Air family. The price for entry has come down to $999, or $1299 for the 13.3 inch model, while almost everything else has gone in the other direction. Battery life is now up to 7 hours, startup time is quicker and portability has been improved with the 11.6 inch option.

It’s actually hard to figure out who would choose the base MacBook Pro model now unless you really, really need the faster processor and larger amount of storage.

I have a sneaky suspicion that MacBook Air sales will start to comprise a significant portion of lower cost Mac sales, and for good reason. They have the right balance of mobile portability vs performance for everyday tasks, enough battery life for typical daily usage and, most importantly in this material world, they look incredible.

That’s a rarity for a low price Mac, but I suspect it’s about to become the norm in Starbucks.

Neil Berman

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Oct 20, 2010 - Posted by | Analysis, Apple, Computing, Hardware | , , , ,

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