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Windows Phone 7 heading for bigger launch in Europe than US?

Today’s announcement that Windows Phone 7 will launch on all five major UK carriers indicates that the platform is likely to enjoy success sooner in Europe than on home territory.  So far it looks like AT&T may be the only major US carrier to have a big Windows Phone 7 laumch, and with Verizon heavily invested in the Droid brand I wouldn’t expect them to rush in when CDMA handsets become available.  That leaves Sprint, who also have to hang on for a CDMA version and T-Mobile, who have traditionally offered one or two Windows based hamdsets at any given time.

So on home territory it could be a difficult holiday season for Microsoft’s new hope in the smartphone market.  They’ll be up against the iPhone 4 for upgrading customers on AT&T, and the whole gamut of established brands across the market for new subscribers.  To my mind, this holiday season will be about two dynamics in the top end smartphone space: 4G (Sprint WiMAX and possibly Verizon LTE) vs 3.5G (AT&T and T-Mobile both with HSPA+rollouts) and iPhone 4 vs Android.  Unfortunately I don’t see Windows Phone 7 factoring significantly in that mix in the US, which is a shame because it looks frickin’ awesome.

Neil Berman

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Sep 22, 2010 - Posted by | Analysis, Mobile | , , , , ,

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