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Apple TV channel apps

For the last couple of weeks on TWiT, Leo Laporte has been proposing an interesting idea about the Apple TV. Prior to Apple’s press conference last week many people were expecting the new Apple TV to launch with apps, similar to those on the iPhone and iPad. Leo went further, suggesting that those apps would include individual channel apps, so for example we would watch ABC programs through the Apple TV ‘ABC app’ just like on the iPad.

Apple TVFirstly everyone should watch/listen to or download TWiT; it’s great. While Leo certainly gets it right a lot of the time, and the idea of individual network apps is a logical extension of the model that exists for ABC on the iPad, I’m not sure it holds for Apple TV. The fundamental app model does hold, and I definitely agree that we will see Apple TV running the App Store one day. But I don’t believe we will get to the stage where individual networks have their own apps on Apple TV. It just doesn’t work for the channel-hopping armchair consumer and if there’s one thing we know about Apple, it’s that the company cares deeply about the user experience.

It just about works on the iPad because we are still figuring out how best to devour content on that device; while aggregators like Hulu Plus and Netflix work best on the iPad, the ABC app is free unlike the others. However armchair viewers want a simple remote control with a simple program guide. Having to navigate multiple apps with different interfaces won’t convert them away from a cable set-top box.

In time I think even the ABC app will fade away as cable company aggregators push that content to the device, and I mean currently non-existent aggregator apps from the likes of Time Warner Cable for use by their subscribers. The cable companies will not give up their revenue streams without a fight and I think they’re more likely to develop their own streaming aggregators for subscribers than allow the TV networks to go it alone.

I would dearly love to see the ad-supported online content continue to flourish, but I fear we are enjoying a heyday that will disappear when the cable companies enter the online streaming market more forcefully.

Now go and subscribe to TWiT, TWiG, MacBreak Weekly and all the other ones!!

Neil Berman

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Sep 7, 2010 - Posted by | Analysis, Apple, Home Theater, Photo & Video | , , , , , , , , , , ,

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