TheONbutton Durham Computer Services

Remote IT Support and Computer & Technology Help in Durham, Chapel Hill and Raleigh NC

Dummy phones are dumb

I’ve recently noticed that my local T-Mobile stores have taken away their demo cellphones and replaced them with non-functioning replicas. This seems like an effective way to make products look boring and empty a store.

While the local Sprint, Verizon and AT&T stores are packed at lunchtime with deep-pocketed office workers trying out those carriers’ latest smartphones, the nearby T-Mobile shop assistants look lonely.

In the universe of silly ideas this sounds like a biggie; I mean what kind of mainstream consumer is going to switch to T-Mobile if they can’t even try the goods before they buy.

Motorola Milestone DroidBut then on my current visit to London I wandered through Brent Cross shopping mall and the stores there had dummy models too! What the heck? Even worse, although there was a dedicated Android feature at one store with real smartphones, the devices were half-covered in tape, were totally unusable and looked super-ugly!

This situation is all the more painful for Android because it is a new platform that should be encouraging consumers to give it some hands-on time. The growth rate of Android is clearly phenomenal but, with some more polish around the sales technique, the unit volumes would surely be higher.

Of course this was happening right next door to a busy Apple store full of iPhones that were switched-on *gasp*, fully functional *shock* and beckoning customers to play with them.

So if Apple is able to have working iPhones on display why is it so hard for dedicated cellphone shops to have Android phones on display, and why do Android handset manufacturers allow stores to turn their latest hero device into a non-functioning dummy?

Neil Berman

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theonbutton.com

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Aug 5, 2010 - Posted by | Apple, Hardware, Mobile | , , , , ,

1 Comment »

  1. […] my mind there’s a simple answer and I’ve said it before.  T-Mobile needs to have a good look at their stores and figure out how to get more people into […]

    Pingback by T-Mobile’s US problems are bigger than iPhone « theONbutton | Nov 13, 2010 | Reply


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