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Remote IT Support and Computer & Technology Help in Durham, Chapel Hill and Raleigh NC

When critical systems fail: ITV HD shows an ad during England’s World Cup goal

Having lived in London and enjoyed the passion that the English have for the beautiful game, I can only imagine what might happen if a World Cup soccer broadcast became interrupted. Especially one in which England was playing. In fact it would be so disastrous that English broadcasters probably treat their systems as highly critical during such programming.

Yet that’s exactly what happened during England’s first World Cup game today, in which they faced a spirited Team USA. Four minutes into the game, while over on this side of the pond we were depressingly watching England score the opening goal, the English were enjoying a Hyundai commercial on ITV HD.

I haven’t seen an explanation for what caused this monumental blunder, which is akin to getting no signal during the first touchdown of the Superbowl. Whatever the cause, I’m sure there will be some changes in the control room before the next game.

How about installing War Games style double keys which would have to engaged before the ‘Go To Commercial’ missile button can be activated?

Neil Berman


Jun 12, 2010 - Posted by | Home Theater, Photo & Video | , ,



    From the comments I’ve had on this piece it seems that ITV drops the ball in its own net regularly.

    Comment by Peter Reynolds | Jun 13, 2010 | Reply

  2. to even break away to an advertisement during the game is madness

    Comment by RC | Jul 10, 2010 | Reply

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