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Selling the Sprint HTC Evo 4G

Evo 4GI wandered past my local Sprint store today and what’dya know, they have a new flagship smartphone on sale called the HTC Evo 4G. I’m saying that with tongue in cheek of course, since the Evo 4G has been much anticipated.

But walking into the Sprint store, that might not be immediately apparent to casual observers. There were two Evo 4Gs on display sitting alongside the rest of the Sprint range, with nothing particularly shouting their presence.

One was almost out of battery and the other was switched off because its battery was dead. A Sprint salesperson came along and plugged a charger into the dead one after I asked him to do so. I asked him about the battery life of the Evo 4G and he said that they were recommending customers to buy a spare battery together with the phone. Oh, I said. He suggested that the Evo 4G’s battery drained so quickly because the phone could do so many things. Funny, I thought, how frustrating it would be to own the ‘best’ car on the market if it only got 5 mpg. Best might not be the most appropriate word.

Both phones had the customary restraining alarm attached to the back cover, with a clasp across the phone. This attachment, which annoyingly cut across the middle of the screen, stopped the Evo 4G from switching to landscape. So nobody exploring these Evo 4Gs would be able to enjoy their crowning glory, the 4.3 inch landscape view. Consequently websites were stuck in portrait looking awful with minuscule text, photos were tiny and the narrow keyboard was the only one on offer.

A few people walked in during the time I was there and seemed unimpressed, and given the way the Evo 4Gs were setup it’s really not surprising. The Evo 4G is a flagship device with tremendous capabilities, but when a customer tips it on its side to view a web page and the image remains in portrait, it unfortunately presents the perception of a second rate device which doesn’t work properly.

I asked the Sprint salesperson about stock levels and he said I could walk out the store with one immediately. I wasn’t about to do that because I don’t feel like paying an inflated 4G data plan price when New York only has 3G available, especially when AT&T just announced a reduction in data costs for the majority of users. However I wasn’t too surprised that stock was available, given the demo experience I had witnessed.

Personally, apart from the battery issues which is a biggie, I really like the Evo 4G and would consider buying one when Sprint brings WiMAX to New York City. But I’m different to all those smartphone buyers who would just go shopping for a new phone, play with an iPhone and a few others and buy one.

Speaking of which, the world is talking about a likely new iPhone coming out shortly. While Apple should worry about phones like the Evo 4G stealing some of its thunder, it seems to me that retail experiences like this one may reduce the severity of that storm. With an ever growing number of people interested in smartphones, there’s really no excuse for that.

Neil Berman

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theonbutton.com

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Jun 5, 2010 - Posted by | Hardware, Mobile | , , , , ,

1 Comment »

  1. this is the bomb,thanks.

    Comment by Peg | Jun 23, 2010 | Reply


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