TheONbutton Durham Computer Services

Remote IT Support and Computer & Technology Help in Durham, Chapel Hill and Raleigh NC

Steve Ballmer: Future PC competition will be from tablets, not Mac

I’ll admit I was pretty happy to hear that Steve Ballmer seemed to share my view on Apple’s strategy at D8 today. The Microsoft CEO declared that the PC’s biggest competition in three years from now would come not from Mac, but rather from tablets (he seemed to be making a reference to future evolutions of the iPad).

Nice one Steve, I’d love to think you enjoy theONbutton on a daily basis and that we’ve shared some IE9 screen real estate on the Windows 8 pre-Alpha we imagine you’re playing with on a mythical Core i7 ULV ultraportable. The reality, however, is probably just that you’re seeing things in a like-minded pragmatic, logical way.

We should bear in mind that such an evolution would not necessarily be a bad thing for Apple. I continue to believe that iPhone OS devices are a more profitable play for Apple than Mac. With the rumored update to Apple TV, which might see it reappear at $99 running iPhone OS, the company’s continued focus upon this operating system would give the App Store and iTunes even greater reach and profitability.

Of course this may all get turned shockingly upside down if Apple announces in its Q2 results that the iPad created a scintillating halo effect around Mac sales!

Neil Berman

facebook.com/theonbutton

theonbutton.com

Advertisements

Jun 3, 2010 - Posted by | Analysis, Apple, Hardware, Microsoft | , , , , , ,

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: