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Google TV: Out of control?

GoogleThe announcement of Google TV yesterday is exciting, both for TV addicts and those who want a full living room internet experience without using a dedicated computer.  After following an impressive press conference, the question in my mind is how a regular person will control this thing.

It looks like Google TV seeks to aggregate content from various delivery channels and offers the end user multiple options for viewing said content.  For example during the presentation a portal page for House was shown offering episodes from Fox HD, USA HD, Bravo HD, and online from Fox, Hulu and Amazon.

While this kind of optionality is great from the point of view that the market can choose which delivery mechanism it wants, I’d say that most people want to flop in front of their TV, press a button and watch their favorite show.  The idea of presenting a regular viewer with so many viewing options, might just end up being too much choice for a simple end user decision.  I think the platform will ultimately need to prioritize certain delivery channels, either through configuration by the user or through agreements between Google and its content partners.

Of course we have all of this choice today and power users would probably love what Google TV looks like today by offering these myriad options through one remote control and one interface.  Windows Media Center provides a similar service but without a usable TV interface for browsing the internet, unless you have a wireless keyboard and a large screen for viewing small text at a distance.

So definitely five stars to Google on this one from the likes of me, I just hope that it’s straightforward enough for the average consumer to control when it hits Best Buy on Main Street.

Neil Berman

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theonbutton.com

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May 21, 2010 - Posted by | Analysis, Home Theater, Photo & Video | , , , , ,

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