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Superbowl XLIV: One great game, many great gadget commercials

Congratulations to the New Orleans Saints, who played their hearts out in the second half tonight.  Well done to the Colts as well, who helped to make this Superbowl one of the greats and not only from a sporting point of view…

Superbowls are famous for their commercials, which this year cost up to $3,000,000 (count those zeros) for 30 seconds (just one short zero there).  Apart from various Budweiser spots and a funny Simpsons/Coca-Cola short, this year was notable for concentration of gadget commercials.  As always some were better than others:

Flo TV

This was the first tech commercial and it was a biggie.  It came as a bit of a shock in fact, similar to the effect of the Hulu spot last year.  It was a solid production and clearly conveyed a message of how mobile TV could become embedded in everyday life.

Following that we saw, in no particular order…

Megan Fox playing with the Motorola Devour in a bathtub

A genius of a commercial.  Android, Megan Fox in a bathtub and a comedy plot.  11/10.

Vizio internet enabled TV

I was on the receiving end of a demo of Vizio’s internet enabled TVs at CES in January.  Vizio, like most other TV manufacturers, is serious about TV internet apps and this spot certainly got that message across, along with telling us about their 240Hz capability.  Vizio is currently the number one player in the US market by a wide margin and their commercial was as slick as their recent TV designs.  They’ve come a long way baby.

Prince of Persia movie

If you remember 1980s gaming, you probably remember the game.  The movie trailer was pretty good and I know I’ll inevitably the movie out of nostalgia for the game…just like they planned.

Dante’s Inferno

A forthcoming console game, whose commercial looked pretty exciting.

Google search

I admit I saw this a day early, but hoped it would be more exciting live during a break in the game action.  The spot showed screenshots of Google’s search engine being used very very quickly to find lots of information about places and people.  There was cute a New York-Paris plot which ended in marriage and a baby.  I like these practical demo commercials, which have been popularized by the iPhone.  Hopefully we’ll see more from Google with demonstrations of less commonly used features.

Intel Core i-series processors

An short story about friendship and robotic betrayal.  I really want to go to the Intel cafeteria now to see if those robots are wheeling around the floor.

GoDaddy.com

Certainly suggestive; I’m sure they got plenty of hits on their site as a result.

That’s all folks.  Oh and by the way, I wasn’t joking about Megan Fox in the bathtub…

Neil Berman

www.theonbutton.com

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Feb 7, 2010 - Posted by | Computing, Hardware, Home Theater, Photo & Video, Mobile, News, Video Features | , , , , , , , , , , , , , , , ,

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