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CES 2009 Preview: Manhattan November 11, 2008

CEA presented some interesting research at this week’s CES 2009 preview in Manhattan.  Their surveys were conducted within the last month, so the results are right up to date.

Gary Shapiro, President and CEO of CEA

Gary Shapiro, President and CEO of CEA

Unsurprisingly CEA identified that consumer sentiment is the lowest in 15 years and predicts holiday spending down 14 percent at $1,437 per person compared to $1,671 per person in 2007.  Additionally CEA found that one in four consumers is adopting a wait and see approach, which will likely make it harder to determine how much people are really spending until later this year.

The good news however for the consumer electronics sector is that CEA believes the allocation of CE gift spending is growing.  Additionally consumers are more willing to eliminate home decor, furniture and sporting goods expenditure than CE spending.

What’s the reason for this?  CEA believes that consumer electronics are becoming so integral to our lives across a growing age range that CE expenditure is becoming less discretionary.  In fact some CE items are viewed as cost saving investments as families spend on ‘cocooning’ themselves at home in surround sound instead of blowing $50+ on a family outing to the cinema.

nbcLater in the proceedings George Kliavkoff stepped onto the podium to announce for NBC that the Today show, Power Lunch, Access Hollywood and Nightly News would all broadcast live from CES 2009.  Steve Mosko announced for Sony that a 25th anniversary filming of Jeopardy will take place at CES.  The announcements make it increasing likely that the January expo will marry up platform and content providers more closely than ever. 

Neil Berman

Nov 15, 2008 - Posted by | CES | , , , ,

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