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Apple’s Let’s Rock turns out to be Easy Listening

Excitement was high in the blogosphere ahead of today’s Let’s Rock press conference by Apple.

New MacBooks have been on the rumor mill for some time, as the current black and white 13 inchers still haven’t had a chassis refresh. The subject of an Apple netbook entry continues to inspire imaginations and the initial PR push on enterprise iPhone adoption has gone all but silent.

After a summer of problematic product launches Apple needed something to restore its image to the faithful. It chose to play it safe, avoiding significant launches in favor of evolutionary product updates.

iPod Nanos get thinner (meh) with a larger screen and cover flow (seen it already). The 8GB version is $149, which is about $120 more than a 8GB micro SDHC card if your music phone happens to accept them as legal music hosting tender.

iPhone firmware goes to 2.1, which may mean it just might work this time?

iTunes goes to 8.0 with a new genius (it’s now genius vs guru in the Apple vs Microsoft battleground) feature which intelligently suggests playlists for you (nice, but not sure I’d give away the precious genius title to a single-purpose feature). NBC comes back to play on iTunes, and in HD.

iPod Touch gets revised pricing and a new curvy chassis (meh). An accelerometer gets added, hopefully it’s more reliable than the one in the iPhone.

Has any of this rocked your world? Probably not, Apple is coming out of a difficult summer, so going back to fundamentals with some easy listening may be the best choice. After all music is our life’s foundation as the Pet Shop Boys once said.

Update one day later: Oops I did it again. What has happened to Apple’s quality control…?

Neil Berman


Sep 9, 2008 - Posted by | Apple | , , , , , , , , , , , , , , , ,

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