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Netbook market grows further, has Aspiring winners and falling Stars

A glance at Amazon’s top 25 bestsellers gives a window into today’s netbook market.

The recent $100 price drop of the Asus EEE 1000H has it selling strongly, Acer’s Aspire One Linux is sitting at number 11 and the pre-order XP version is at 14. Various other EEEs make up much of the middle groung and Micro Star International’s Wind is caught up in turbulence at 24.

Given its $399 price tag I expect the 3 cell XP Aspire One to climb that chart, although hopefully they won’t suffer from the quality control issues which sent my Linux One back for repair only days after its unboxing.

Lenovo announced its entries, the S9 and S10, a few days ago. Only the S10 will be coming to the US and will bring a ten inch screen, Atom processor and XP starting from $399 in October…and it looks great.

An unfortunate characteristic of the Wind since its missed launch date of mid-June has been rumored, and now official, price hikes. The 3 cell XP model is now at $499, which looks forgettable compared to the pricing of the One and S10. This Wind is blowing in the wrong direction.

We’re still waiting to see what Dell’s E is going to throw at us, shouldn’t be too long now. Their rumored $299 entry price will ruffle a few feathers and their marketing might will ensure a sale or two.

Then there are still more models expected to launch in Q4 with VIA’s celebrated Nano CPU, just to make buying decisions that little bit harder.

If I was a betting man I’d say that Acer’s Aspire One and Lenovo’s S10 are set to be strong sellers in XP guise. Dell won’t take any prisoners either when they launch. So within a year I expect the Wind and Mini-Note to be shaken out of the market or forced into price cutting. Perhaps the savior of the Mini-Note will be if HP can swap in the Nano for the C7.

For the Wind, price cutting alone may be too late for mainstream buyers. If broad stock fails to arrive soon then how will they break onto retail shelves which already have Acers, Dells and EEE on display? It may end up being too little too late for this great product.

Neil Berman

www.neilberman.com

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Aug 9, 2008 - Posted by | Analysis, Computing, Hardware, Mobile | , , , , , , , , , , , , , , , , , , , , , , , , ,

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